Businessman. He was an American confectioner who was the less-recognized co-developer of M&M's. M&M's are milk chocolate candies, which were originally released in 1941 as a brown bag full of round-shaped candy with hard sugar-coating in primary colors. As the years passed, peanut centers were added in 1954 and dark chocolate centers in 2005, as well as a kaleidoscope of 21 colors and a host of shapes. In 1954, the slogan "It melts in your mouth, not in your hand," was introduced. The logo "M" was printed on each piece of candy. The standard 1.68 oz bag contains about 57 M&M's. Born the son of long-time Hershey's president William F.R. Murrie, he began a partnership with Forrest Mars, son of Mars candy company founder Franklin C. Mars. Their candy product was named "M&M," which stands for "Mars & Murrie." The candy was first manufactured on March 3, 1941. To keep their partnership afloat, he furnished Hershey's chocolate during the rationing of World War II. Mars had a micromanaging style of working, and eventually, he purchased Murrie's 20% portion of their company in 1948 for $1 million. The company was eventually merged with Mars' father's company and became the largest chocolate and candy company in the world and remains Hersey's Chocolates' largest rival.
Businessman. He was an American confectioner who was the less-recognized co-developer of M&M's. M&M's are milk chocolate candies, which were originally released in 1941 as a brown bag full of round-shaped candy with hard sugar-coating in primary colors. As the years passed, peanut centers were added in 1954 and dark chocolate centers in 2005, as well as a kaleidoscope of 21 colors and a host of shapes. In 1954, the slogan "It melts in your mouth, not in your hand," was introduced. The logo "M" was printed on each piece of candy. The standard 1.68 oz bag contains about 57 M&M's. Born the son of long-time Hershey's president William F.R. Murrie, he began a partnership with Forrest Mars, son of Mars candy company founder Franklin C. Mars. Their candy product was named "M&M," which stands for "Mars & Murrie." The candy was first manufactured on March 3, 1941. To keep their partnership afloat, he furnished Hershey's chocolate during the rationing of World War II. Mars had a micromanaging style of working, and eventually, he purchased Murrie's 20% portion of their company in 1948 for $1 million. The company was eventually merged with Mars' father's company and became the largest chocolate and candy company in the world and remains Hersey's Chocolates' largest rival.
Bio by: Linda Davis
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