Businesswoman/Journalist. She began her career in journalism at age 17 working for The Cleveland News and the Cleveland Press. She would later write for Life, Vogue and Cosmopolitan magazines. One of her first claims to fame came as the creative director at Wyse Advertising, a firm she founded in 1951 with her husband, Marc Wyse. Her tagline for the J.M. Smucker Co. - "With a name like Smucker's, it has to be good" - became one of the most popular company slogans in the country. She opened the New York City office of Wyse Advertising in 1966 and worked for a wide range of clients including American Express and Revlon. Her suggestion of a name change for one small chain of stores - Bed & Bath - to Bed, Bath & Beyond helped expand the business as she predicted. Her first of more than 60 books, "The I Don't Want to Go to Bed Book for Boys," was published in 1963. She wrote prolifically over the next few years including books of poetry. "Love Songs for the Very Married," published in 1971, sold over 200,000 copies. "Funny, You Don't Look Like a Grandmother," published in 1989, was a best-seller. She also wrote novels, including "The Rosemary Touch" in 1974 and "Kiss Inc." three years later. Good Housekeeping magazine published a weekly column by her on its last page for 13 years called "The Way We Are," in which she recounted tales of her life and family.
Cause of death: Stomach cancer.
Cause of death: Stomach cancer.
Businesswoman/Journalist. She began her career in journalism at age 17 working for The Cleveland News and the Cleveland Press. She would later write for Life, Vogue and Cosmopolitan magazines. One of her first claims to fame came as the creative director at Wyse Advertising, a firm she founded in 1951 with her husband, Marc Wyse. Her tagline for the J.M. Smucker Co. - "With a name like Smucker's, it has to be good" - became one of the most popular company slogans in the country. She opened the New York City office of Wyse Advertising in 1966 and worked for a wide range of clients including American Express and Revlon. Her suggestion of a name change for one small chain of stores - Bed & Bath - to Bed, Bath & Beyond helped expand the business as she predicted. Her first of more than 60 books, "The I Don't Want to Go to Bed Book for Boys," was published in 1963. She wrote prolifically over the next few years including books of poetry. "Love Songs for the Very Married," published in 1971, sold over 200,000 copies. "Funny, You Don't Look Like a Grandmother," published in 1989, was a best-seller. She also wrote novels, including "The Rosemary Touch" in 1974 and "Kiss Inc." three years later. Good Housekeeping magazine published a weekly column by her on its last page for 13 years called "The Way We Are," in which she recounted tales of her life and family.
Cause of death: Stomach cancer.
Cause of death: Stomach cancer.
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