The Photo Request has been fulfilled.

 
 Wroe Alderson

Wroe Alderson

Birth
Saint Louis, St. Louis County, Missouri, USA
Death 31 May 1965 (aged 66)
Burlington, Burlington County, New Jersey, USA
Burial Delaware County, Pennsylvania, USA
Memorial ID 8232713 · View Source
Suggest Edits

Author. Considered by many to be a leading marketing executive ahead of his time, he authored the books "Marketing Behavior and Executive Action," "Theory in Marketing," and "Planning and Problem Solving in Marketing," in which he theorized that mathematical models and quantitative techniques could be used to analyze consumer tastes and determine the best methods of distributing advertising messages; these techniques are still used in marketing research today. He began his career with the United States Department of Commerce before going into teaching. He founded the Management Science Center at The Wharton School of Business at the University of Pennsylvania in Philadelphia in 1962, providing students with a chance to practice techniques on real world problems, which is now common practice in MBA education. Wharton continues to have an annual "Wroe Alderson Distinguished Lecturer Series."

Bio by: Jennifer M.


Family Members

Spouse

Advertisement

Advertisement

Advertisement

Advertisement

How famous was Wroe Alderson?

Current rating:

16 votes

Sign-in to cast your vote.

  • Maintained by: Find A Grave
  • Originally Created by: Jennifer M.
  • Added: 2 Jan 2004
  • Find A Grave Memorial 8232713
  • Find A Grave, database and images (https://www.findagrave.com : accessed ), memorial page for Wroe Alderson (27 Sep 1898–31 May 1965), Find A Grave Memorial no. 8232713, citing Haverford New Meeting Cemetery, Delaware County, Pennsylvania, USA ; Maintained by Find A Grave .