English politician and editor who served as a Member of Parliament for the Unionist Party. He was educated at Eton and Trinity College, Cambridge. Initially pursuing a legal career, he was admitted to the Inner Temple in 1888 but was not called. Instead he decided to enter Parliament, and won a by-election in 1890 for Stamford, Lincolnshire. He was considered a brilliant conversationalist by his contemporaries, he had a reputation as a womaniser. In 1892, Cust met with William Waldorf Astor, who invited him to edit Pall Mall Gazette. Despite lacking any background in journalism, Cust accepted immediately. He soon transformed the newspaper into the best evening journal of the period, thanks in part to contributors such as Rudyard Kipling and H.G. Wells. Yet Cust rejected contributions submitted by Astor, who had literary aspirations; this, coupled with political disagreements, led to Cust's dismissal in February 1896.
English politician and editor who served as a Member of Parliament for the Unionist Party. He was educated at Eton and Trinity College, Cambridge. Initially pursuing a legal career, he was admitted to the Inner Temple in 1888 but was not called. Instead he decided to enter Parliament, and won a by-election in 1890 for Stamford, Lincolnshire. He was considered a brilliant conversationalist by his contemporaries, he had a reputation as a womaniser. In 1892, Cust met with William Waldorf Astor, who invited him to edit Pall Mall Gazette. Despite lacking any background in journalism, Cust accepted immediately. He soon transformed the newspaper into the best evening journal of the period, thanks in part to contributors such as Rudyard Kipling and H.G. Wells. Yet Cust rejected contributions submitted by Astor, who had literary aspirations; this, coupled with political disagreements, led to Cust's dismissal in February 1896.
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