Lloyd Cook (6980617)
Suggested edit: The L.L. Cook Company was founded in 1921 and was one of the two largest postcard publishing companies in Milwaukee, Wisconsin up to the 1960s, producing thousands of postcards with scenes from different cities and states across the country. The L.L. Cook Company bought the other large postcard publisher in Wisconsin, the E.C. Kropp Company, in 1956. The company continued to produce postcards into the 1960s. In 1969 the L.L. Cook Company was sold to the General Aniline & Film (GAF) Corporation and shifted focus from producing postcards to maintaining a photofinishing business. It formally dissolved in 1980.
The company was started by Lloyd Lewis Cook (1887-1972), who first co-founded the Cook Montgomery Company (about 1917-1918) in Minneapolis, along with Harris P. Montgomery. It was popularly known as "Co-Mo Photo" (which was also bought by GAF in 1969). Cook left the company in 1921 to start the L.L. Cook Company in Wisconsin, and its postcards subsequently listed Lake Mills and Milwaukee as addresses for the company. The company produced "real photo postcards," which refers to an actual photograph printed from a negative directly onto photographic paper for the purpose of being mailed as a picture postcard. The reverse side of the card was printed mechanically with space for the address, message, etc. Real photo postcards differ from printed postcards, where the photographic image is referenced to create a master postcard image and then printed on a printing press.
Lloyd Lewis Cook studied at the University of Wisconsin and was a member of the Phi Delta fraternity. He died on May 17, 1972 and is buried in Rock Lake Cemetery, Lake Mills, Wisconsin.
Jessie Edna Smith Cook
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