Wilford Marion Price was born 8 May 1895 in Round Valley, Utah, which is in the southern end of the Bear Lake Valley. He was the seventh of twelve children (and the fourth of eight sons) born to Isaac Thomas Price and Ann Maria Reed Price. As an 8 year old, his father Isaac came to Utah in 1864 as a Mormon pioneer.

During the time Wilford was a child, Isaac was also the bishop of the local ward of The Church of Jesus Christ of Latter-day Saints in the Round Valley-Laketown area. His mother Ann was born in Spanish Fork, Utah to Mormon pioneers. Both sides of Wilford's family were among the first settlers of the Bear Lake Valley.

He grew up on the Price family ranch in Round Valley, herding sheep. He had many chores as a child. He wrote that it was his responsibility to get "the night wood chopped and coal carried to the large wood box which was behind the kitchen range, [and I] also milked cows."

Of his childhood, he also wrote, "We always played on the hill sleigh-riding and skating. We would swim and fish in our reservoir [Price's Reservoir] that was built by our parents for our recreation. I had a little gray mare by the name of "Maud." Many times Mother would send me on a quick trip on Maud to the store for supplies. Mother... helped us study our lessons for Sunday School and Religion Class, and insisted on us reading good books and to keep away from bad influences."

Wilford attended school in a log house in Round Valley, which was located one mile from their ranch home. He graduated in 1909 and then attended Fielding Academy in Paris, Idaho where he met his future wife, Frances Shirley.

In 1912, his father (the local LDS bishop) died suddenly of pneumonia. Wilford wrote, "His untimely death was a severe shock, not only to his family, but to the whole surrounding community as we had lost a fine leader." Wilford and his other brothers had to take on some of the burden of work left by the absence of their father. The boys brought home a herd of sheep from the West Desert and put them on the range. He also herded the 1,000 yearlings that his father had purchased the previous fall. He said, "I was seventeen years old at the time, but was a man both mentally and physically, as I knew that my father expected a man's work from me."

In 1918, Wilford was called up to fight in World War I and left behind his family and his fiance', Frances in the Bear Lake Valley. He was assigned to the Field Artillery Replacement Division in the Army and was sent to be trained at the University of Utah and Fort Douglas in Salt Lake City and then to Camp Zachary Taylor in Kentucky. After Wilford arrived in Kentucky, his mother received a telegram stating Wilford had contracted "flu pneumonia" (the flu pandemic of 1918) and wasn't expected to live. Wilford's brother Ezra was sent to Kentucky to be with him. Wilford was confined to the Base Hospital for 41 days, but he recovered. About the same time he had recovered, WWI ended and Wilford was sent home from Kentucky. He arrived back in Utah in January, 1919, being spared the fate of many soldiers who were sent overseas. He said of his experience in the Army. "I knew that God does hear and answer prayers, and that He had saved my life back in the Army when I had pneumonia. I felt that Spirit burning within me to go forward, that I had a great mission to perform."

On 29 October 1919, Wilford married Frances Shirley in the Logan LDS Temple. Frances Shirley was the granddaughter of Mormon pioneer settlers of the Fish Haven, Idaho area of the Bear Lake Valley. Fish Haven was about 18 miles away from the Price farm in Round Valley.

Initially, Wilford and Frances lived and farmed in Round Valley, on the Price family farm. There, they lived with for a time, Wilford's widowed mother Ann Price, his younger brother Leslie and three of his sister's five orphaned children.

In January, 1921 Wilford and Frances had their first child, Yvonne Marie. Yvonne was born in Frances' childhood home in Fish Haven. Wilford recalled his daughter's birth; he wrote, "The doctor had to come from Paris, Idaho in snow three feet deep. All of the family was overjoyed at her arrival. I got on a high-spirited mare to go get the daily mail. On my return back home, the horse started to run away with me and a pack of dogs started in the chase. The mare ran right into the barn with me still holding on. Everybody kidded me about "performing in happiness" at the arrival of my new daughter. It was an experience which I will never forget, as I had no control over the horse, whatsoever. In the flight, Grandpa received the bundle of mail as I passed him."

In October of 1922, Wilford and Frances (along with other members of the Price family) moved to Evanston, Wyoming where jobs were more abundant. There they had 3 more daughters: Arlene, Dorothy Frances and Shirley Mae.

Wilford and Frances lived the rest of their lives in Evanston, raising their family there. They lived in a bungalow at 94 First Avenue.

Wilford worked for the rail road and like his father, he was a bishop in the local ward of the Church of Jesus Christ of Latter-day Saints. As the bishop, he played a major part in building the local LDS ward building, which was located on the County Road. He was musically inclined and was a member of various community choirs and bands.

Wilford wrote of his life, "I knew God had his arm around me and that I had a good future, but I had to be determined and fight for the things that I knew to be true, and I knew that the things ahead of me now had more value than the things behind me."

Wilford died in 1983 and Frances died in 1987. They are buried together in the Evanston Cemetery. (Two of their daughters, Dorothy and Shirley, are also buried in this cemetery.)