Robert Muno Rueckheim


Robert Muno Rueckheim Famous memorial

Chicago, Cook County, Illinois, USA
Death 11 Dec 1920 (aged 7)
Chicago, Cook County, Illinois, USA
Burial Chicago, Cook County, Illinois, USA
Memorial ID 6551 View Source

Advertising Icon. Born the son of Dorothy Muno and Edwin Lewis Rueckheim. His grandfather and great uncle, F. W. Rueckheim and Louis Rueckheim, had invented and introduced the caramel coated popcorn and peanut confection, Cracker Jack, in 1893. The popular sweet was relabeled as early as 1916 bearing an image of young Robert as the brand mascot, Sailor Jack with his dog, Bingo. The logo of the boy and his dog was trademarked in 1919. Robert contracted pneumonia the following winter and succumbed at the age of 7. The Cracker Jack brand still bears his likeness today.

Bio by: Iola

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  • Maintained by: Find a Grave
  • Added: 4 Oct 1999
  • Find a Grave Memorial 6551
  • Find a Grave, database and images ( : accessed ), memorial page for Robert Muno Rueckheim (26 Sep 1913–11 Dec 1920), Find a Grave Memorial ID 6551, citing Saint Henry Catholic Cemetery, Chicago, Cook County, Illinois, USA ; Maintained by Find a Grave .