Richard Sargeant Dick Hodgson


Richard Sargeant "Dick" Hodgson

Breckenridge, Wilkin County, Minnesota, USA
Death 26 Jan 2006 (aged 81)
Middletown Township, Delaware County, Pennsylvania, USA
Burial Birmingham, Chester County, Pennsylvania, USA
Memorial ID 46831855 View Source

Daily Local News
Richard Sargeant Hodgson of Westtown
Sunday, January 29, 2006

Richard Sargeant "Dick" Hodgson, 81, of Westtown, died Thursday, Jan. 26, 2006, in Riddle Memorial Hospital from complications of a rare bone marrow disease after a courageous three-year battle.

He was born in Breckenridge, Minn., Oct. 18, 1924, to Dr. Lorin and Ruth Sargeant Hodgson.

He was educated in Breckenridge and at North Dakota State School of Science (NDSSS) before enlisting in the U.S. Marine Corps in 1943.

During his training, he studied at Gustavus Adolphus, Western Michigan University and Northwestern University.

He had seven years active duty during World War II and the Korean War, and remained in the Reserves until his retirement as a lieutenant colonel in 1968. Highlights of his military career include serving as combat correspondent in northern China, and working as a radio-television chief at Marine Corps Headquarters in Arlington, Va.

Mr. Hodgson's distinguished business career began with operating his own lettershop and advertising service through high school. One year before his death he retired as president of Sargeant House, a Westtown company he founded in 1975 to provide direct- marketing consulting and catalog development services to leading firms throughout the world.

He originally came to Westtown in 1972 to become vice president and creative director of the Franklin Mint. Before that, he was director of the creative graphics division of R.R. Donnelley & Sons Co., the world's largest printer, in Chicago. Previously, he had been president of American Marketing Services in Boston, and executive editor of Chicago-based Advertising Requirements and Industrial Marketing Magazines.

Between tours of military duty he was public information director at his alma mater, NDSSS. He was an instructor at NDSSS and the University of Chicago, and a visiting lecturer at many U.S. colleges and universities.

One of the world's top authorities on catalogs, he spent 25 years teaching more than 20,000 students in catalog and direct-marketing seminars worldwide.

Mr. Hodgson was also a prolific writer. His 1,500-page Direct Mail & Mail Order Handbook became the leading reference guide for that industry, and he wrote more than a dozen other books on marketing and communications. His multimedia teaching program is used by more than 200 colleges and universities and for employee indoctrination programs throughout the world.

Inducted into the Direct Marketing Hall of Fame in 1998, he received numerous other awards including Marketing Communicator-of-the-Year presented by Marketing Communications Executives International; the prestigious Ed Mayer Award in recognition of his outstanding contribution to direct marketing education; the Jesse H. Neale Editorial Achievement Award for outstanding business journalism; the Dartnell Gold Medal Award for excellence in business letter writing; Direct Marketer-of-the-Year from the Philadelphia Direct Marketing Association; and was named Sales Promotion Man-of-the-Year by the Sales Promotion Executives Association.

He was a charter member of the board of directors of QVC Network Inc., and was on the board of directors of Foster-Gallagher.

Mr. Hodgson was devoted to many church and community activities. He was president of The Rotary Club of Westtown-Goshen, edited the club's newsletter for many years and was president of its Foundation. He was honored by the club with a Lifetime Achievement Award in 2004.

He was active in Christ Community Church, West Chester, and Glenview Community Church, Glenview, Ill., where he lived 20 years before moving to Westtown.

He was very involved on a national level with Focus on the Family and the Family Research Council.

Along with his wife, he read weekly to students at Penn Wood Elementary School in its Winners Walk Tall program for many years.

He is survived by his beloved wife of 54 years, Lois, at home in Westtown; and their four children, Sue and husband Steve Rolfing and children Kate and James, of Columbia Falls, Mont.; Steve Hodgson and wife Laurie, of Vernon Hills, Ill.; Scott Hodgson and wife Diane and children Jonathan, Joshua and Jesse, Carbondale, Ill.; Lisa and husband Jeff Balch and children Carolyn and Jay, Westtown; and his sister Peggy and husband Donald Frost, Sioux Falls, S.D.

Viewing for friends and family will be Sunday, Jan. 29, from 3 to 6 p.m. at Founds Funeral Home Inc., High and Union streets, West Chester, 610-696-0134;

Interment will be 10 a.m. Monday, Jan. 30, in Birmingham Lafayette Cemetery, 1235 Birmingham Road, West Chester.

A memorial service will be held at 7 p.m. Monday, Jan. 30, at Christ Community Church, 1190 Phoenixville Pike, West Chester.

In lieu of flowers, the family requests that memorials be sent to the Westtown-Goshen Rotary Foundation for its American Red Cross fund, P.O. Box 299, Westtown, PA 19395; or to Christ Community Church, 1190 Phoenixville Pike, West Chester, PA 19380.
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