"New York Times", New York, New York, January 16, 1943: ELSBERY W. REYNOLDS, PUBLISHER OF WRIGHT Spent More Than Half Million to Promote Author's Books
POMONA, Calif., Jan. 15 (AP)----Elsbery W. Reynolds, who became publisher of Harold Bell Wright's novels after a chance meeting with the author, is dead. He was 74 years old. Mr Reynolds, who formerly lived in Chicago, died Wednesday night.
In Chicago, Louis N. Black, owner of the Book Supply Company and formerly an assistant to Mr. Reynolds when the latter was president of the concern, said that Mr. Reynolds was so completely sold on Mr. Wright's novels that he spent $100,00 in advertising on each of six or seven works published here.
Mr. Reynolds not only took full-page newspaper and magazine advertisements promoting the author's works but he resorted to the direct mail method, circularizing promotional material among bankers, teachers and ministers throughout the nation.
"Wright," said Mr. Black, "was unheard of until Mr. Reynolds published Wright's first novel, 'The Printer of Udells' back in 1898. As a result of his advertising methods he sold millions of Wright's books."
POMONA, Calif., Jan. 15 (AP)----Elsbery W. Reynolds, who became publisher of Harold Bell Wright's novels after a chance meeting with the author, is dead. He was 74 years old. Mr Reynolds, who formerly lived in Chicago, died Wednesday night.
In Chicago, Louis N. Black, owner of the Book Supply Company and formerly an assistant to Mr. Reynolds when the latter was president of the concern, said that Mr. Reynolds was so completely sold on Mr. Wright's novels that he spent $100,00 in advertising on each of six or seven works published here.
Mr. Reynolds not only took full-page newspaper and magazine advertisements promoting the author's works but he resorted to the direct mail method, circularizing promotional material among bankers, teachers and ministers throughout the nation.
"Wright," said Mr. Black, "was unheard of until Mr. Reynolds published Wright's first novel, 'The Printer of Udells' back in 1898. As a result of his advertising methods he sold millions of Wright's books."
"New York Times", New York, New York, January 16, 1943: ELSBERY W. REYNOLDS, PUBLISHER OF WRIGHT Spent More Than Half Million to Promote Author's Books
POMONA, Calif., Jan. 15 (AP)----Elsbery W. Reynolds, who became publisher of Harold Bell Wright's novels after a chance meeting with the author, is dead. He was 74 years old. Mr Reynolds, who formerly lived in Chicago, died Wednesday night.
In Chicago, Louis N. Black, owner of the Book Supply Company and formerly an assistant to Mr. Reynolds when the latter was president of the concern, said that Mr. Reynolds was so completely sold on Mr. Wright's novels that he spent $100,00 in advertising on each of six or seven works published here.
Mr. Reynolds not only took full-page newspaper and magazine advertisements promoting the author's works but he resorted to the direct mail method, circularizing promotional material among bankers, teachers and ministers throughout the nation.
"Wright," said Mr. Black, "was unheard of until Mr. Reynolds published Wright's first novel, 'The Printer of Udells' back in 1898. As a result of his advertising methods he sold millions of Wright's books."
POMONA, Calif., Jan. 15 (AP)----Elsbery W. Reynolds, who became publisher of Harold Bell Wright's novels after a chance meeting with the author, is dead. He was 74 years old. Mr Reynolds, who formerly lived in Chicago, died Wednesday night.
In Chicago, Louis N. Black, owner of the Book Supply Company and formerly an assistant to Mr. Reynolds when the latter was president of the concern, said that Mr. Reynolds was so completely sold on Mr. Wright's novels that he spent $100,00 in advertising on each of six or seven works published here.
Mr. Reynolds not only took full-page newspaper and magazine advertisements promoting the author's works but he resorted to the direct mail method, circularizing promotional material among bankers, teachers and ministers throughout the nation.
"Wright," said Mr. Black, "was unheard of until Mr. Reynolds published Wright's first novel, 'The Printer of Udells' back in 1898. As a result of his advertising methods he sold millions of Wright's books."
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