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 Albert Harold Sewell

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Albert Harold Sewell

Birth
Leyton, London Borough of Waltham Forest, Greater London, England
Death
26 Jun 2018 (aged 90)
Paddington, City of Westminster, Greater London, England
Burial
Ruislip, London Borough of Hillingdon, Greater London, England
Memorial ID
226137129 View Source

Albert was a Chelsea fan, programme guru, statistician and, above all, a genuine football fan.
In the late 1940s, he initiated a magazine-style programme at Chelsea, the first club to change the way football communicated with its fans. His trail-blazing publication was soon copied by all and sundry and Chelsea had an incredible record for selling a programme to almost everyone in the crowd, in an age when gates were booming.

Throughout the 1950s, 1960s and early 1970s, Chelsea's programme was among the very best, and it was the friendly, accessible style of Albert that set the benchmark. Chelsea fans will remember the intro to many a season's programme, "The Talk of Stamford Bridge", a tag that was replicated by many clubs.

He wrote an excellent book, Chelsea Champions, to mark the club's 50th anniversary, which coincided with a first league title. He then repeated the trick in the early 1970s with the Chelsea Football Book.

Always magnanimous in victory or defeat, he created a marvellous link between Chelsea and the fans. He truly cared and in 1974 when he urged the club to move forward once more after a grim couple of seasons, he was nudged aside by the board. Albert, forever the optimist and standard-bearer, had seen what was happening at the club and was replaced. As a result, the Chelsea programme, for so long a market leader, declined, until in 1976-77 they brought him back. Chelsea readers rejoiced and his return to the editor's desk was marked with a much-needed promotion. When things were bad, fans could, at least, console themselves with a first-class publication.

He later worked for Match of the Day and was often mentioned as the man behind the scenes who could come up with any fact or figure the TV programme desired.

Cremated at Breakspear Crematorium, Breakspear Road, Ruislip

Albert was a Chelsea fan, programme guru, statistician and, above all, a genuine football fan.
In the late 1940s, he initiated a magazine-style programme at Chelsea, the first club to change the way football communicated with its fans. His trail-blazing publication was soon copied by all and sundry and Chelsea had an incredible record for selling a programme to almost everyone in the crowd, in an age when gates were booming.

Throughout the 1950s, 1960s and early 1970s, Chelsea's programme was among the very best, and it was the friendly, accessible style of Albert that set the benchmark. Chelsea fans will remember the intro to many a season's programme, "The Talk of Stamford Bridge", a tag that was replicated by many clubs.

He wrote an excellent book, Chelsea Champions, to mark the club's 50th anniversary, which coincided with a first league title. He then repeated the trick in the early 1970s with the Chelsea Football Book.

Always magnanimous in victory or defeat, he created a marvellous link between Chelsea and the fans. He truly cared and in 1974 when he urged the club to move forward once more after a grim couple of seasons, he was nudged aside by the board. Albert, forever the optimist and standard-bearer, had seen what was happening at the club and was replaced. As a result, the Chelsea programme, for so long a market leader, declined, until in 1976-77 they brought him back. Chelsea readers rejoiced and his return to the editor's desk was marked with a much-needed promotion. When things were bad, fans could, at least, console themselves with a first-class publication.

He later worked for Match of the Day and was often mentioned as the man behind the scenes who could come up with any fact or figure the TV programme desired.

Cremated at Breakspear Crematorium, Breakspear Road, Ruislip

Gravesite Details

No known memorial

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