Now Fetzer turns to television. With a group of engineers and a room at the Burdick Hotel in downtown Kalamazoo, Fetzer's dream is soon a reality and WKZO-TV 3 debuts as West Michigan's CBS affiliate on June 1, 1950. Six years later, the television and radio stations are moved to their current home on West Maple Street in Kalamazoo. The remodeled car dealership has undergone extensive changes throughout the years and will house Channel 3 into the next millennium. Through the 1950s and 1960s, viewers enjoy a variety of local live shows. Monday through Friday, kids are the stars of the "Channel 3 Clubhouse," a West Michigan staple until 1983. Many baby boomers make their television debuts on the Clubhouse. Saturday is for Rem Wall and the Green Valley Boys on the "Green Valley Jamboree." Their country-western music is a hit for years, and members of the original band still perform now and then. Fetzer takes on another challenge in the early 1960s when he purchases the Detroit Tiger baseball team. WKZO becomes the television home of the Tigers in West Michigan to the delight of thousands of viewers who witness the team's World Series win in 1968.
Color television comes to Channel 3 in 1968 with the station's first color film processor. "Living color" is a big step, but is consistent with John Fetzer's willingness to embrace technology and take risks.
Throughout the 1970s, WKZO and "NewsActive 3" cover West Michigan events. The remote cameras are seen in Holland at Tulip Time, in Grand Rapids for the Festival of the Arts, in Battle Creek at the Balloon Festival and in Kalamazoo for the Holiday Parade. From elections to festivals, Channel 3 is West Michigan's choice for local television!
In 1985, John Fetzer sells the television and radio stations and retires.
Now Fetzer turns to television. With a group of engineers and a room at the Burdick Hotel in downtown Kalamazoo, Fetzer's dream is soon a reality and WKZO-TV 3 debuts as West Michigan's CBS affiliate on June 1, 1950. Six years later, the television and radio stations are moved to their current home on West Maple Street in Kalamazoo. The remodeled car dealership has undergone extensive changes throughout the years and will house Channel 3 into the next millennium. Through the 1950s and 1960s, viewers enjoy a variety of local live shows. Monday through Friday, kids are the stars of the "Channel 3 Clubhouse," a West Michigan staple until 1983. Many baby boomers make their television debuts on the Clubhouse. Saturday is for Rem Wall and the Green Valley Boys on the "Green Valley Jamboree." Their country-western music is a hit for years, and members of the original band still perform now and then. Fetzer takes on another challenge in the early 1960s when he purchases the Detroit Tiger baseball team. WKZO becomes the television home of the Tigers in West Michigan to the delight of thousands of viewers who witness the team's World Series win in 1968.
Color television comes to Channel 3 in 1968 with the station's first color film processor. "Living color" is a big step, but is consistent with John Fetzer's willingness to embrace technology and take risks.
Throughout the 1970s, WKZO and "NewsActive 3" cover West Michigan events. The remote cameras are seen in Holland at Tulip Time, in Grand Rapids for the Festival of the Arts, in Battle Creek at the Balloon Festival and in Kalamazoo for the Holiday Parade. From elections to festivals, Channel 3 is West Michigan's choice for local television!
In 1985, John Fetzer sells the television and radio stations and retires.
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