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 Julian Shakespeare Carr

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Julian Shakespeare Carr

  • Birth 12 Oct 1845 Chapel Hill, Orange County, North Carolina, USA
  • Death 29 Apr 1924 Chicago, Cook County, Illinois, USA
  • Burial Durham, Durham County, North Carolina, USA
  • Memorial ID 10994590

Businessman. He was born in Chapel Hill, where he attended the University of North Carolina from 1862-1864, before enrolling in the Third North Carolina Cavalry. After the Civil War, he returned to The University, from whence he graduated with degrees in Law and Business in 1869. Carr worked in his father's business for three years, after which he moved to Little Rock, Arkansas to work for an uncle. Carr moved back to Chapel Hill a year later to join 'W.T. Blackwell's Durham Tobacco Company'. His father gave him $4,000 to purchase a one-third interest in the company, and Carr was soon named financial director of the company. He set out to aggressively market the firm's 'Bull Durham Tobacco,' the logo of which was copied from a popular brand of mustard from Durham, England. Carr's marketing campaign spread the name "Bull Durham" throughout the world, making himself one of the world's first mass marketers. His advertising campaign placed the now famous 'Bull Durham' logo in newspapers, on signs and even on Egyptian pyramids. Bull Durham soon became the best-selling smoking tobacco in the world, and the Blackwell company became the world's largest manufacturer of smoking tobacco. Carr later bought Blackwell out to become sole owner and president of the company, which he sold to 'J.B. Duke's American Tobacco Company' in 1898 for somewhere between $3 million and $4 million. But tobacco was not all for which Carr was known. Among other endeavors, he organized Durham's first textile mill, the 'Durham Cotton Manufacturing Company,' founded 'Golden Belt Manufacturing Company,' which produced tobacco pouches for most of America's tobacco companies, founded 'Durham Hosiery Mills', opened 'Durham's First National Bank' and helped create others, co-founded the 'Durham Electric Lighting Company', built the 'Durham-Roxboro Railroad,' founded the 'Jule Carr Home Loan Fund' and built the 'Carrolina' and 'Claiborne Hotels' in Durham. Carr pushed to have Trinity College moved to Durham, and under his leadership that was done. It is now known as Duke University. As a civic leader he was a prominent North Carolina Democrat and a Delegate to Democratic National Convention from North Carolina in 1912. He also headed 'The United Confederate Veterans.'

Bio by: Pete Carr

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  • Maintained by: Find A Grave
  • Originally Created by: Pete Carr
  • Added: 19 May 2005
  • Find A Grave Memorial 10994590
  • Find A Grave, database and images ( : accessed ), memorial page for Julian Shakespeare Carr (12 Oct 1845–29 Apr 1924), Find A Grave Memorial no. 10994590, citing Maplewood Cemetery, Durham, Durham County, North Carolina, USA ; Maintained by Find A Grave .