Richard Chair Babb, a leader in Northwest advertising circles for more than 30 years, died Monday in his home in Beaverton following a long illness. He was 65. Memorial service will be at 2:30 p.m. Thursday in Finley Sunset Hills Chapel. Private inurnment will be in the Riverview Abbey Mausoleum.
Babb was chairman of the board of McDonald, Babb & Clarkson Inc., an advertising and public relations agency with offices in Portland and Boise. He was a former president and chairman of the Portland Advertising Federation which named him "advertising professional of the year" in 1975.
Born in Rising City, Neb., Babb was raised in Yakima. He enlisted in the U.S. Air Force in 1941, becoming a B-25 navigator in the 22nd Bombardment Squadron, the "Bombing Eagles" of General Clair Chennault's famed "Flying Tigers" in the China-Burma-India theater of World War Ii.
After the war, Babb entered the University of Washington, graduating in journalism in 1948 and doing postgraduate work in the humanities at the University of the Americas in Mexico City. From 1950 to 1953, he worked for newspapers in Eureka, Calif., and Yakima.
Babb entered the advertising field in 1953 with the former Shelhammer Agency in Yakima. In 1957 he became account manager in the Seattle office of Cole & Weber Inc., working on early national marketing development and advertising for the Washington State Apple Commission account.
From 1961 to 1963, Babb went to Colombia to work as marketing development manager and information director for a company importing agricultural production materials into Latin America. In 1963 he returned to the United States as an account group supervisor in Cole & Weber's Portland office.
In 1969, Babb became vice president and Northwest manager of the former Geyer-Oswald advertising agency headquartered in New York city. A year later he assumed the same position with Lennen & Newell Inc., another international ad agency.
From 1971 to 1973, Babb was a vice president and manager of the Portland office of Pacific National Advertising Agency, now Evans-Pacific. He resigned in 1973 to become founder of Babb & Clarkson Inc., an advertising agency he served as president for nine years. The firm became McDonald, Babb & Clarkson Inc. in 1982, and he was named chairman of the board.
Babb was active in the advertising industry nationally. He was chairman of the Oregon Council of the American Association of Advertising Agencies in both 1972-73 and 1979-80. Earlier this year, he was awarded the special board of directors award by the Portland Advertising Federation.
Survivors include a daughter, Kristina Oster of Hillsboro; a son, Todd Babb of Beaverton; three brothers, Loren Babb of Golden, Colo., Doyle Babb of St. Petersburg, Fla. And Marion Babb of White Salmon, Wash.; a sister, Claudia Gregory of Tumwater, Wash.; and three grandchildren.
[The Oregonian, 18 Nov 1986, p16 w/photo]
Son of Charles B Babb & Minnie E Smith
Richard Chair Babb, a leader in Northwest advertising circles for more than 30 years, died Monday in his home in Beaverton following a long illness. He was 65. Memorial service will be at 2:30 p.m. Thursday in Finley Sunset Hills Chapel. Private inurnment will be in the Riverview Abbey Mausoleum.
Babb was chairman of the board of McDonald, Babb & Clarkson Inc., an advertising and public relations agency with offices in Portland and Boise. He was a former president and chairman of the Portland Advertising Federation which named him "advertising professional of the year" in 1975.
Born in Rising City, Neb., Babb was raised in Yakima. He enlisted in the U.S. Air Force in 1941, becoming a B-25 navigator in the 22nd Bombardment Squadron, the "Bombing Eagles" of General Clair Chennault's famed "Flying Tigers" in the China-Burma-India theater of World War Ii.
After the war, Babb entered the University of Washington, graduating in journalism in 1948 and doing postgraduate work in the humanities at the University of the Americas in Mexico City. From 1950 to 1953, he worked for newspapers in Eureka, Calif., and Yakima.
Babb entered the advertising field in 1953 with the former Shelhammer Agency in Yakima. In 1957 he became account manager in the Seattle office of Cole & Weber Inc., working on early national marketing development and advertising for the Washington State Apple Commission account.
From 1961 to 1963, Babb went to Colombia to work as marketing development manager and information director for a company importing agricultural production materials into Latin America. In 1963 he returned to the United States as an account group supervisor in Cole & Weber's Portland office.
In 1969, Babb became vice president and Northwest manager of the former Geyer-Oswald advertising agency headquartered in New York city. A year later he assumed the same position with Lennen & Newell Inc., another international ad agency.
From 1971 to 1973, Babb was a vice president and manager of the Portland office of Pacific National Advertising Agency, now Evans-Pacific. He resigned in 1973 to become founder of Babb & Clarkson Inc., an advertising agency he served as president for nine years. The firm became McDonald, Babb & Clarkson Inc. in 1982, and he was named chairman of the board.
Babb was active in the advertising industry nationally. He was chairman of the Oregon Council of the American Association of Advertising Agencies in both 1972-73 and 1979-80. Earlier this year, he was awarded the special board of directors award by the Portland Advertising Federation.
Survivors include a daughter, Kristina Oster of Hillsboro; a son, Todd Babb of Beaverton; three brothers, Loren Babb of Golden, Colo., Doyle Babb of St. Petersburg, Fla. And Marion Babb of White Salmon, Wash.; a sister, Claudia Gregory of Tumwater, Wash.; and three grandchildren.
[The Oregonian, 18 Nov 1986, p16 w/photo]
Son of Charles B Babb & Minnie E Smith
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