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Marilyn Laurie
Birth: Apr. 30, 1939
Death: Jul. 14, 2010
Manhattan
New York County (Manhattan)
New York, USA

MARILYN LAURIE, CO-FOUNDER OF EARTH DAY
AND SENIOR AT&T EXECUTIVE, DIES AT 71

Marilyn Laurie, one of the founders of Earth Day who went on to become the highest ranking woman in AT&T's history to that point, died at her home in Manhattan on July 14. She was 71 and had been battling brain cancer for the past year.Laurie was a stay-at-home mother of two young girls when she saw a notice in the Village Voice inviting people to a planning meeting for what would become Earth Day. Attendance at later meetings dwindled until she was one of only five people left. She assumed responsibility for communications and eventually convinced then Mayor John Lindsay to close Fifth Avenue to cars on the first Earth Day in 1970 so the crowds could hear speakers such as Paul Newman and Ali McGraw. "Woody Allen once said 80 percent of success in life is just showing up," she once said. "My experience is that it's really about sticking around and sticking to it."Her success in helping launch Earth Day led to a freelance assignment to write an environmental supplement for the New York Times. That in turn led to a job offer from AT&T, then the world's largest company. She joined the company in 1971 and was assigned to create employee environmental education programs.By 1987, she had risen to the company's highest ranks. As executive vice president of public relations and brand management, Laurie was the first woman to join AT&T's 10-person Executive Committee and counseled the company's CEO on issues affecting its reputation, while also directing external and internal communications. In addition, she was chair of the AT&T Foundation, overseeing more than $40 million a year in grants to educational, social service and arts institutions. Laurie retired from AT&T in 1998 to form Laurie Consulting, Inc., which developed branding and public relations strategies for corporations and non-profit organizations.A native New Yorker, Laurie received her undergraduate degree from Barnard College and her MBA from Pace University. She was vice chair of Columbia University, a trustee of New York-Presbyterian Hospital, and a director of the New York City Ballet and New Visions for New York's Public Schools. She had also served on the executive committee of the New York City Partnership.Laurie was past president of both the Arthur W. Page Society and the PR Seminar, professional associations of the world's most senior corporate communications executives. She received numerous industry awards, including the Women in Communications Matrix Award, the Tribute to Women in International Industry Award, the Human Relations Award of the American Jewish Committee, the Women's Equity Action League Award and other public relations awards. She was named to the YWCA Academy of Women Achievers, was among the first named to the National Honor Roll of Women in Public Relations, and was the first woman to receive the Arthur W. Page Society's Hall of Fame Award.Laurie is survived by her husband of 48 years, Robert Laurie, her sister, Lois Schauber, of Westchester County in New York, two daughters, Amy Laurie, of Santa Monica, California, and Lisa Pott, of Long Hill, New Jersey, as well as three grandchildren, Andrew and Jessica Kovac, and Julia Pott. A memorial service is planned for September, 2010.
******
Business Associates at American Telephone & Telegraph Co.:
Jean M. Handley, Chester Burger, James E. Olson and David V. Manahan.
 
 
Inscription:
LAURIE--Marilyn. The President and Trustees of Columbia University express deep sorrow at the passing of Marilyn Laurie. Her leadership as a University Trustee, Trustee officer, and Trustee Emerita was marked by exceptional insight, unfailing decency, and a passionate dedication to Columbia. Columbia University extends its profound sympathy to her husband Robert, and her children Amy and Lisa.
Published in The New York Times on July 20, 2010
 
Burial:
Non-Cemetery Burial
 
Created by: Mayflower Pilgrim 332
Record added: Jun 29, 2011
Find A Grave Memorial# 72188878
Marilyn Laurie
Added by: Mayflower Pilgrim 332
 
 
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- Mayflower Pilgrim 332
 Added: Nov. 23, 2013

- Mayflower Pilgrim 332
 Added: Jun. 14, 2012
NEW YORK, June 1 /PRNewswire/ -- The Women's Campaign of the American Jewish Committee is proud to present its 1995 Human Relations Award to Marilyn Laurie, Senior Vice President, AT&T, in recognition of her outstanding professional achievements and dedic...(Read more)
-Anonymous
 Added: Aug. 18, 2011
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