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Helen Adair Kincaid Aide
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Birth: unknown
Death: Oct. 31, 2010
West Virginia, USA

Helen Adair Kincaid Aide, 91, of Ronceverte, died Sunday, October 31, 2010, at Greenbrier Valley Medical Center surrounded by her loving children, grandchildren, and friends. She joined the unbroken circle of those who preceded her in death: her devoted husband and business partner, George Andrew Aide; their beloved infant son, George Andrew Aide Jr.; and her parents, Ada and Lonzo Kincaid.
Helen was an only child, born in Mount Nebo, West Virginia. George and Helen met while she was attending school in Bowling Green, Ky. He asked her out many times, but she always said no. After she moved back to West Virginia, one rainy evening George spotted her coming out of the local movie theater; he offered her a ride home and she accepted. Thus began their life together.

An entrepreneur, George Aide began a successful retail and real estate business at the age of 21. They married in 1941 and together ran the Bargain Center and Baby Shop. Helen did the accounting, which they joked consisted of "a cigar box for accounts payable on the left of the cash register; the daily cash returns in the cash register; and the receipts for paid bills in another cigar box on the right of the cash register."

Together they developed the Bargain Center into Aide's Discount Store in Rainelle, which eventually grew into a chain of Aide's Discount Stores in Fairlea (1962), Covington, Va. (1965), and Culpepper, Va. (1973). The real estate business expanded as they developed Red Oaks Shopping Center in Fairlea (1972) followed later by comparable shopping centers in Covington, Rainelle, and Culpepper. The Aide children continued to operate the community-minded stores until they retired from retail in 1995. The family continues to own and manage the shopping centers.

In 1966, the family moved to Red Oaks Farm in Fairlea where they operated the largest standard bred horseracing farm in West Virginia. One of the first winning horses was affectionately named Red Oaks Helen.

Helen was an integral part of the retail and land development business, all the while maintaining the home and raising their six children. She was an avid golfer, a club champion of the golf club in Rainelle, and enjoyed competing in tournaments in Lewisburg and White Sulphur Springs.

Helen Aide's cooking, particularly her fried chicken and biscuits, was legendary. She was always a giving person, generous in both public and private ways. Helen and George Aide always pitched in on community fundraising events. They supported causes, arts, education, and individuals who just needed something. They especially remembered with gratitude their roots in Rainelle and supported efforts to improve life in their hometown.

Helen and George Aide raised an army of six children with love and care. As their health declined, that army of children tended their parents in the loving spirit in which they had been raised. The children say that, "Although in recent years the ravages of Alzheimer's disease robbed Mom of most of her awareness and ability to communicate, she was always gracious, thoughtful, kind, and considerate, and there were times when, through a smile, a song, a gesture, or a few words, we were able to glimpse the wonderful person we have loved and who loved us our entire lives. We cherish those moments and hold them dear."

In a video interview with Helen and George shortly before his death, George summed up their marriage very matter-of-factly, stating simply but eloquently, "We had a happy life. She loved me and I loved her."

She is survived by her children and spouses, Richard and Pam Aide of Ronceverte, Andrea "Andy" and Randy Pendleton of Rainelle, Michael and Carla Aide of Charlottesville, Va., Nancy and Ron Gore of Williamsburg, Va., Gary and Sandy Aide of Ronceverte, and Cherie and Jeff Austin of Lewisburg; grandchildren and spouses, Beth and Scot Schultz of Naples, Fla., Drew and Crystal Pendleton of Ronceverte, Townley and L.W. "Trip" Hamilton III of Lewisburg, Michael and Natalie Aide of Houston, Texas, Karen and Don Kranbuehl of Raleigh, N.C., Ron and Becky Gore of Richmond, Va., Matt Aide of Lewisburg, Becky and Josh Rogers of Morgantown, Andrew Gore of Williamsburg, Va., Alex Aide of Ronceverte, Katie and Elizabeth Austin of Lewisburg; great-grandchildren, Becca and Megan Schultz, Morgan Pendleton, Lawson Hamilton IV, Aiden Gore, Ryan and Lauren Kranbuehl, Katherine and Alexandra Aide, and Zackary Rogers. Also surviving are her sisters-in-law, Geneva Aide of Mount Hope, Frances Aide of Charleston, and Dolly Mathews and husband Al of Columbus, Ohio as well as her many nieces and nephews.

The family is grateful to Helen's loving and devoted caregivers who made it possible for her to remain comfortably at home throughout her illness, as well as Dr. Robert A. Shirey and Dr. Mark A. Byrd, who helped her cope with the complications of her Alzheimer's over the years. We also appreciate the supportive and caring nurses at Greenbrier Valley Medical Center and all the wonderful men and women from Greenbrier County Ambulance Service for their quick response and proficiency.

Service will be held at 11 a.m. Saturday, November 6, at Old Stone Presbyterian Church with the Rev. Dr. Dexter Taylor officiating. Burial will follow at Wallace Memorial Cemetery. The family will receive friends at the church from 10 a.m. until the service begins, and in the afternoon at Red Oaks Farm from 1:30 to 3:30 p.m.

In lieu of flowers, the family suggests memorial donations be made to the Rainelle Restoration Project, Box 611 Rainelle, WV 25962; Old Stone Presbyterian Church, 200 Church Street, Lewisburg, WV 24901; or any charity dear to your heart.

Wallace & Wallace Funeral Home in Lewisburg is in charge of arrangements.

Please send condolences online by visiting

Wallace Memorial Cemetery
Greenbrier County
West Virginia, USA
Created by: May you be blessed wit...
Record added: Nov 04, 2010
Find A Grave Memorial# 61110654
Helen Adair <i>Kincaid</i> Aide
Added by: May you be blessed with love & flowers-Phyllis
Helen Adair <i>Kincaid</i> Aide
Cemetery Photo
Added by: Sue Lapp
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- May you be blessed with love & flowers-Phyllis
 Added: Nov. 4, 2010

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