William Martin Armistead (May 8, 1873 - November 5, 1955) was a publicist for N. W. Ayer & Son, the oldest advertising agency in the United States. He is credited with inventing the modern style of advertising, proposing small frequent announcements, shying away from the normal practice of publishing weekly or annual announcements in newspapers. William Martin Armistead was credited with running the first advertising campaign for Camel cigarettes." As part of his campaign, he coined the slogan: "I'd walk a mile for a camel" , which was the base for the famous campaign and the launching of the Camel cigarette brand.
William Martin Armistead (May 8, 1873 - November 5, 1955) was a publicist for N. W. Ayer & Son, the oldest advertising agency in the United States. He is credited with inventing the modern style of advertising, proposing small frequent announcements, shying away from the normal practice of publishing weekly or annual announcements in newspapers. William Martin Armistead was credited with running the first advertising campaign for Camel cigarettes." As part of his campaign, he coined the slogan: "I'd walk a mile for a camel" , which was the base for the famous campaign and the launching of the Camel cigarette brand.
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