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James Monroe Matson
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Birth: Aug. 26, 1925
Death: May 22, 2010

Funeral services celebrating the extraordinary life of James Monroe Matson were held Saturday, May 29, at Madison Square Presbyterian Church in San Antonio.
It is with much sadness that the family of Matson announces the death of a gifted, compassionate, courageous, and gentle man.
Matson passed away peacefully and with dignity on May 22, 2010 in San Antonio. He died, as he wished in his own time, in the care of hospice, alert and pain-free.
James Monroe Matson, along with his twin brother, Jerry Allison Matson was born on August 26, 1925 in Norse. Jerry died of diphtheria, when they were eight. This loss left an emotional hole in Jim's heart that continued into his adulthood.
He was born to the late Fred and Effie Colwick Matson. He was a member, up to adulthood of Our Savior's Lutheran Church, in Norse. Matson was first and foremost a Christian of strong faith and a dedicated servant of our Lord. He was a graduate of Clifton High School.
At age 7, he was stricken with mumps that produced a blood stream infection that destroyed his hip joints. For three years, he faced several painful surgeries that failed to correct his mobility. He became dependent on wheelchairs, braces and crutches. With the help of orthopedic shoes, he was finally able to walk, but with a significant limp and badly damaged self esteem. Fortunately, he had a mother, who he said pulled him away from his "pity party," shifting his attention to his positive attributes. This emphasis on recognizing strengths would remain a building block that led to Jim's business success in later years.
Following graduation from Port Arthur College, Jim began his career as a radio engineer for the Westinghouse Broadcasting Company in Ft. Wayne, Ind. Later, he moved to San Antonio to accept a position as an engineer for WOAI Radio.
He married the late Dolores Minyard and this union produced three daughters.
In 1966, Jim founded Matson Multi Media, an audio-visual production facility. He expanded in 1979 to include video production and later moved the corporation into DVD and digital formatting. In 1996, Jim won the National Blue Chip Enterprise Award from Nations Business Magazine over 600 other entries for his visionary marketing innovations.
He was the first recipient, of the San Antonio Chamber of Commerce Small Business Leader of the Year award. He won the Outstanding Career Achievement Award from the North San Antonio Chamber of Commerce in 2002. He was the first recipient of the Career Achievement award from the American Marketing Association in 2008. Goodwill Industries created their Inspiration Award in honor of Matson in 2009. Matson was known for dedicating a percentage of his advertising budget to struggling non-profits.
He served as board president for Goodwill Industries of San Antonio, board member of Goodwill International, North San Antonio Chamber of Commerce, The Optimist Club of San Antonio, Christus Santa Rosa Children's Hospital Foundation, SAMM Ministries, Texas Lutheran University Business Department, and the San Antonio Low Vision Club. He was a member of Madison Square Presbyterian Church and served as ruling elder.
In 1972, he married Karen Fischer Matson and this marriage produced a son.
He first and foremost loved to serve others and was a mentor for a special group of business women, known as the "Magnificent 11" for over 15 years. They met monthly over lunch. He loved these ladies and said he received more from them than he ever gave.
It would have been easy for Matson to answer the siren calls of self-indulgence and victim hood. Yet through the grace and guidance of his mother, he lived his life with humility, and a sense of purpose and compassion for those less fortunate.
The family mourns him for the child he was, and the man he became.
He was preceded in death by two brothers, Jerry and Lloyd, and two sisters, June and Carol Nell.
Survivors include a sister, three daughters, a son, seven grandchildren, and six great grandchildren. Jim leaves behind a whole gaggle of Matson and Colwick cousins, nieces and nephews.

Clifton Record

Created by: Slick
Record added: Feb 17, 2012
Find A Grave Memorial# 85127078


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