A circa 1890 chromolithograph trade card touting a product, Montague’s Horse & Cattle Liniment, that despite its name could be used for man or beast.

The claims of a cure went afoul of the newly formed Food and Drug Administration that destroyed some of Montague's product in 1915. See caption for reverse of this card.

The card was produced by Guggenheimer & Weil, Stationers & Printers, Baltimore [Maryland]. Isaac Guggenheimer (1841-1904, FAG Memorial# 139182415) and Albert Weil (-1904, Memorial# 108518699) were in business from 1875-1904 (the year both men died). BZS archive

3802. Misbranding of “ Montague’s Liniment.” U. S. " * ' v. 6 Cases of * * ' “ Montague’; Liniment ” * ' '. Default decree of condemnation, forfeiture, and destruction. (F. & D. No. 6174. I. S. No. 555—k. S. No. E-‘179.)

On December 12, 1914, the United States attorney for the District of Maryland, acting upon a report by the Secretary of Agriculture, filed in the District Court of the United States for said district a libel for the seizure and condemnation of 6 cases of a product known as “Montague‘s Liniment,” remaining unsold in the original unbroken packages at Baltimore, Md., alleging that the product had been shipped and transported from the State of Virginia into the State of Maryland, and charging misbranding in violation of the Food and Drugs Act, as amended. The product was labeled: “Montague’s (Trade mark, design, horse) Liniment for Man and Beast. Contains 7 % Alcohol. Guaranteed by J. Kyle Montague & Sons under the Food and Drugs Act, June 30th, 1906. Serial No. 2526. Manufactured by J. Kyle Montague, Christiansburg, Va., U. S. A. For Horses, Cattle and all Animals. Used for Cuts, Burns, Bruises, Sprains, Old Sores, Poll Evil, Flesh Wounds, Swellings, Foot Evil, Scratches, Galls, Lameness, etc. Also Used for Tetter, Ringworm, Sore Throat, Diphtheria, Stiff Joints, Chilblains, Frost Bites, Mumps, Spinal Affections, Rheumatism, Scalds, and Bites of Poisonous Insects. Shake well before using. For External Use. Apply to the Parts Affected Morning, Noon and Night. Price 25 Cents.”

Misbranding of the product was alleged in the libel for the reason that the therapeutic effects claimed as follows, (On bottles) “ Used for Poll Evil * * * Foot Evil * * " also used for Diphtheria, Mumps, Spinal Affections ” * * * (On cartons) “ Used for * * * Poll Evil, * * * Foot Evil * * * for external use. Used for * * " Mumps * * * Spinal Affections. Used as a preventive of Sore Throat and Diphtheria. When used as a Gargle to Prevent the Disease,” were false, fraudulent, and misleading, in that said product contained no ingredient or combination of ingredients capable of producing the therapeutic effects claimed.

On March 4, 1915, no claimant having appeared for the property, judgment of condemnation and forfeiture was entered, and on March 8, 1915, it was ordered by the court that the product should be destroyed by the United States marshal.

CARL VROOMAN, Acting Secretary of Agriculture.
WASHINGTON, D.C., May 8, 1915.
Notices of Judgment Under the Food and Drugs Act, Issue 3501, Part 4000
By United States. Food and Drug Administration