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Robert Francis Tasca, Sr
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Birth: Oct. 4, 1926
Providence County
Rhode Island, USA
Death: Jan. 8, 2010
Rhode Island, USA

TASCA, ROBERT FRANCIS SR., 83 years old, longtime resident of Hope, Rhode Island and Chairman of the Board of Tasca Automotive Group, Inc. passed away on Friday, January 8, 2010 at Rhode Island Hospital.

He was born in Providence, Rhode Island and was the son of the late Carlo A. Tasca and Maria T. Colavecchio. He was the beloved husband of Josephine (Cambio) Tasca. He was the proud father of Robert F. Tasca, Jr. (wife Jayne), Carl A. Tasca, Sr. (wife Iuna), David J. Tasca, Sr. (wife Janice), and Patricia A. Tasca DeCristofaro (husband Nicholas, Jr). He was the loving grandfather of Robert F. Tasca III (wife Therase), Jaime M. Tasca-Frateschi (husband Marc, Sr.), Michael J. Tasca (fiance Brianna), Carl A. Tasca, Jr. (wife Tania), Carrie A. Tasca, David J. Tasca, Jr., Christie L. Tasca, Nicole J. DeCristofaro, Rebecca J. DeCristofaro, and Nicholas J. DeCristofaro III. He was the caring great-grandfather of Robert F. Tasca IV, Austin T. Tasca, Cameron J. Tasca, Brooke A. Frateschi, and Marc A. Frateschi, Jr.

Tasca Sr., an automotive icon and motor sports legend, started his prolific career with Ford Motor Company on May 5, 1943 working at a local Ford dealership. He acquired his first Ford dealership in November 1953 in Bristol, Rhode Island. After Hurricane Carol destroyed the Bristol location, Tasca moved to East Providence, Rhode Island at the iconic 777 Taunton Avenue address. While at this location, Tasca developed what would become a lifelong friendship with fellow motor sports icon Carroll Shelby and became the first person to help Shelby assemble the Cobra. Tasca became the second largest Ford dealer in the country during the 60's and also rose to national prominence as a drag racer, with his Tasca Ford Racing team winning several national events including the National Hot Rod Association 1965 Winter Nationals in Pomona, California and the National Hot Rod Association 1965 Super Stock Nationals in York, Pennsylvania. Tasca was a groundbreaking Ford high performance innovator who helped create the Ford Thunderbolt drag racing car and created the Ford 428 Cobra Jet Mustang.

Tasca developed a tight bond with Henry Ford II during the 50's and 60's. Tasca became one of Ford II's most trusted advisors and started traveling the world consulting Ford on production quality, performance engineering, and marketing. Tasca was instrumental in the development of short-term leasing, working with J. Eustace Wolfington to launch the Pre-Trade concept in July 1982.

Tasca became a Lincoln Mercury dealer in 1971 when he opened Tasca Lincoln Mercury in Seekonk, Massachusetts. He became the largest volume and highest customer satisfaction Lincoln Mercury dealer in the world in 1986 and coined the phrase 'None bigger, none better.' Tasca became a Mazda dealer in East Providence, Rhode Island in 2000 and a Volvo dealer in Seekonk, Massachusetts in 2001. In August 2002, Tasca opened his flagship Ford, Lincoln, Mercury, Mazda, and Volvo superstore on Pontiac Avenue in Cranston, Rhode Island.

Tasca wrote the book 'You Will Be Satisfied' in 1996 showcasing his marketing and customer service philosophies and donated the proceeds to St. Rocco School in Johnston, Rhode Island where he served on the School Finance Board for many years. He was instrumental in the school being accredited with the President's Blue Ribbon Award in 1996. Tasca traveled the world and trained over 150,000 Ford employees and dealers and was one of the driving forces behind Ford's 'Quality is Job 1' initiative. Tasca also had a passion for breeding German Shepard dogs at his Timberlane kennel in Hope, Rhode Island and traveled the world showing his award-winning dogs.

Tasca was inducted into the Motorsport Hall of Fame in 2003 and the Super Stock Hall of Fame in 1995. He served on the President's Council of Providence College and helped to build the Tasca Lecture Hall in the Albertus Magnus building on the Providence College campus in 1986. He served as a member of the Bishop's Cabinet for the Diocese of Providence and was a Eucharistic Minister at St. Rocco Church in Johnston, Rhode Island. He served as the President of the Rhode Island Automotive Dealers Association from 1970-1972. In 1999 he was recognized with the Italo-American Man of the Year Award. He received the Giovanni de Verrazzano Award in 2001. He was recognized in Time Magazine in 2000 and was inducted into the Rhode Island Heritage Hall of Fame in 2001. Tasca has been presented with honorary doctorates from Roger Williams University and Providence College. He has held an engineering seat at Brown University and has served as a visiting professor at Johnson and Wales University.

He took great pride in his business accomplishments, but he was most proud of his family and their involvement in continuing his legacy. He will be deeply missed.

Relatives and friends are invited to attend a Concelebrated Mass of Christian Burial Saturday at 11 a.m. in the Cathedral of SS Peter and Paul, Providence. Entombment will follow in St. Ann's Cemetery, Cranston. Calling hours Thursday 4-8 p.m., Friday 1-4 p.m. and 6-9 p.m. in 'WOODLAWN' Funeral Home 600 Pontiac Avenue Cranston. Kindly omit flowers. Donations in Mr. Tasca's memory may be made to Ford/Tasca Family Scholarship Fund c/o Providence College P.O. Box 834 Providence, RI 02901-9912. for online condolences.

Published in The Providence Journal on January 13, 2010 
Family links: 
  Carlo A. Tasca (1894 - 1967)
  Maria Carmena Colavecchio Tasca (1902 - 1927)
Saint Ann Cemetery
Providence County
Rhode Island, USA
Created by: Doris Albro
Record added: Jan 15, 2010
Find A Grave Memorial# 46722737
Robert Francis Tasca, Sr
Added by: Doris Albro
Robert Francis Tasca, Sr
Added by: Salty Antoni
Robert Francis Tasca, Sr
Cemetery Photo
Added by: Jen Snoots
Photos may be scaled.
Click on image for full size.

- Doris Albro
 Added: Jan. 15, 2010

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